Friday, June 27, 2014

INSEAD alumna launches social enterprise, Lulea, producing luxury leather goods for the global market. This is her story…


Topy Namasaka-Muga (MBA 2012J)



I graduated from INSEAD in July 2012. While undertaking my MBA, I shared the beginnings of the Lulea story with my colleagues at school. Lulea is a social enterprise which specialises in training Kenyan workers to create sustainable luxury leather goods for the global market. Together with five of my group members in the Business Planning entrepreneurship elective, we developed the idea for Lulea and worked out a viable business plan. The INSEAD faculty, and in particular Christine Driscoll Goulay, the Associate Director of the Social Entrepreneurship Initiative, supported the venture and introduced me to a number of other social entrepreneurs. After months of hard but rewarding work we have just opened the doors to the Lulea Centre of Excellence in Kenya (a training facility) and have trained a small team of employees, some of whom are sourced from a nearby women’s shelter (Baraka Women's Shelter).  I am happy to say that we are now ready to take orders and in order to grow we have recently launched an Indiegogo crowd funding campaign -  https://www.indiegogo.com/projects/lulea-we-make-the-bags-you-make-the-difference. Please take the time to check out our campaign and support and share wherever you can.


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